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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

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Books

Publication Date

2015

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Communications Chapter 2: The Role of IMC in the Marketing Process Part 2: Integrated Marketing Program Situation

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

marketing communications -- 2. The role of imc in the marketing process -- Part Two. Integrated marketing

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Marketing Communications -- Ch. 2. The Role of IMC in the Marketing Process -- PT. 2. INTEGRATED MARKETING

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt

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