4 Results Found
0000IIE
1.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Part 6: Monitoring, Evaluation, and Control Chapter 19: Measuring the Effectiveness of the Promotional
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
communication process. 5. The communication process -- 6. Source, message, and channel factors -- Part Four
3.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
. ANALYZING THE COMMUNICATION PROCESS. Ch. 5. The Communication Process -- Ch. 6. Source, Message, and Channel
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
1998
Excerpt:
communications programs -- pt. 5. Developing the integrated marketing communications program -- pt. 6. Monitoring