5 Results Found
00000IIE
1.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
program situation analysis. 3. Organizing for advertising and promotion: The role of ad agencies and other
3.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
PROGRAM SITUATION ANALYSIS. Ch. 3. Organizing for Advertising and Promotion : The Role of Ad Agencies and
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2001
Excerpt:
The role of IMC in marketing -- Integrated marketing program situation analysis -- Analyzing the
5.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
1998
Excerpt:
pt. 1. The role of IMC in marketing -- pt. 2. Integrated marketing program situation analysis -- pt
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