by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
Methods -- Essentials of Effective Testing -- Measuring the Effectiveness of Other Program Elements
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
the shift from the conventional methods of advertising to the more widely recognised approach of