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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
, ethical, and economical aspects of advertising and promotion -- Personal selling (online).
Available: Copies:
2. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Excerpt: 
Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
Available: Copies:
4. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six
Available: Copies:
5. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate Advertising -- Ch. 18. Personal Selling -- PT. 6. MONITORING, EVALUATION, AND CONTROL. Ch. 19
Available: Copies:
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