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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Social, Ethical, And Economic Aspects of Advertising and Promotion -- Advertising and Promotion Ethics

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Chapter 21: Regulation of Advertising and Promotion Chapter 22: Evaluating the Social, Ethical, and

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

the Social, Ethical, and Economic Aspects of Advertising and Promotion.

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