by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Chapter 9: Creative Strategy: Implementation and Evaluation Chapter 10: Media Planning and Strategy
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy
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