Advertising and promotion : an integrated marketing communications perspective
Title:
Advertising and promotion : an integrated marketing communications perspective
Author:
Belch, George E. 1951- Verfasser.
ISBN:
9781260570991
Personal Author:
Edition:
12e [twelfth edition, international student edition].
Physical Description:
xxxi, 740, 13, 33, 9, 14 Seiten : Illustrationen, Diagramme ; 29 cm
Series:
McGraw-Hill Education international edition
Added Author: