Marketing communications : theory and applications

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025508140	658.8 R835M 2005	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025524022	658.8 R835M 2005	3	Searching... Unknown

Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..

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