Dictionary of marketing terms

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Title:

Dictionary of marketing terms

Author:

Bennett, Peter D.

ISBN:

9780844235981

Edition:

2nd ed.

Publication Information:

Lincolnwood, Ill., USA : NTC Business Books, c1995.

Physical Description:

xiv, 316 p. ; 24 cm.

General Note:

At head of title: American Marketing Association.

Subject Term:

Marketing -- Dictionaries.

Added Author:

Bennett, Peter D.

Added Corporate Author:

American Marketing Association.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:REF-BOOK	33168015675990	658.8003 D554B 1995	1	Searching... Unknown

Brief entries define some 2,500 marketing terms in this dictionary covering everyday professional terminology and the specialized vocabulary in corporate and academic use. This second edition reflects the explosion of the language over the past quarter century. Useful for students and executives. An

Available:*

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Summary

Summary