Persuasive messages : The Process of Influence

Select an Action

Title:

Author:

Benoit, William L.

ISBN:

9781405158213

9781405158206

Personal Author:

Benoit, William L.

Publication Information:

Oxford : Blackwell, c2008.

Physical Description:

xiii, 274 p. ; 25 cm.

Contents:

The importance of persuasion -- The cognitive approach to persuasion -- The source of persuasive messages : credibility -- Ethical concerns -- Purpose and audience -- Organization : structuring the message -- Substance : support for your ideas -- Symbols and style -- Hostile, apathetic, motivated, and multiple audiences -- Consistency theories of attitude change -- Social judgment/involvement theory -- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising -- Persuasion in political campaigns.

Subject Term:

Persuasion (Psychology)

Persuasion (Rhetoric)

Influence (Psychology)

Added Author:

Benoit, Pamela J., 1954-

Electronic Access:

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023679406	153.852 B473P 2008	2	Searching... Unknown

Bound With These Titles

On Order

Summary

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.
A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics Lecturer resources available at www.blackwellpublishing.com/benoit