Title:
Strategic and competitive analysis : methods and techniques for analyzing business competition
Author:
Fleisher, Craig S.
ISBN:
9780130888525
9780131918726
Personal Author:
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, ©2003.
Physical Description:
xxii, 457 pages : illustrations ; 26 cm
Contents:
Analysis and its Relationship to Strategy and Competitive Intelligence -- The Techniques of Strategic and Competitive Analysis -- Strategic Analytical Techniques -- Competitive and Customer Analysis Techniques -- Environmental Analysis Techniques -- Evolutionary Analysis Techniques -- Financial Analysis Techniques.
Added Author:
Electronic Access:
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855659&line_number=0001&func_code=DB_RECORDS&service_type=MEDIATable of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1567981
Table of contents http://www.gbv.de/dms/bowker/toc/9780130888525.pdf