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1. 
Cover image for Data mining techniques : for marketing, sales, and customer relationship management
Data mining techniques : for marketing, sales, and customer relationship management
by 
Berry, Michael J. A.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003026693.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Why and what -- The virtuous cycle of data mining -- Data mining methodology and best practices
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2. 
Cover image for Data mining techniques : for marketing, sales, and customer support
Data mining techniques : for marketing, sales, and customer support
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- 4. What Can Data Mining Do? -- 5. Data Mining Methodology -- 6. Measuring the Effectiveness of Data
Available: Copies:
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