High involvement innovation : building and sustaining competitive advantage through continuous

creativity - Sources of innovation - Search strategies for innovation; Finding the resources: Building the

-- 7.6.Building Coalitions -- 7.7.Spreading the Risk - Building a Portfolio -- 7.8.Decision Making at

-- Decision making under uncertainty -- Building the innovation case -- Creating new products and services

. Building on extensive user feedback, the revised edition features new globally-focused case illustrations