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1. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
2. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Inhaltsverzeichnis Consumer behavior
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
3. 
Cover image for Consumer behavior : building market strategy
Consumer behavior : building market strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior : building market strategy / Hawkins, Del I.
Available: Copies:
4. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Offensive strategies -- Defensive strategies -- Building a marketing plan -- Performance metrics and
Available: Copies:
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