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1. 
Cover image for Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
the belief that real learning occurs only with the application of knowledge."--Jacket.
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2. 
Cover image for Consumer behavior : building market strategy
Consumer behavior : building market strategy
by 
Hawkins, Del I.
Format: 
Books
Publication Date 
1998
Excerpt: 
The major purpose of this text is to give students the knowledge and skills necessary to perform
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