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1. 
Cover image for Building brand authenticity : 7 habits of iconic brands
Building brand authenticity : 7 habits of iconic brands
by 
Beverland, Michael.
Format: 
Books
Publication Date 
2009
Excerpt: 
Building brand authenticity : 7 habits of iconic brands / Beverland, Michael.
Available: Copies:
2. 
Cover image for Why women shop : secrets revealed
Why women shop : secrets revealed
by 
Minahan, Stella.
Format: 
Books
Publication Date 
2005
Excerpt: 
Beverland, Michael.
Available: Copies:
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