Entrepreneurship and new venture management

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Title:

Entrepreneurship and new venture management

Author:

Van Aardt, Isa.

ISBN:

9780195718515

Personal Author:

Van Aardt, Isa.

Edition:

2nd ed.

Publication Information:

Oxford : Oxford University Press, 2000.

Physical Description:

xviii, 285 pages ; 25 cm

General Note:

Previous edition: Johannesburg : International Thomson Pub. (Southern Africa) (Pty) Ltd. 1997.

Subject Term:

Entrepreneurship -- South Africa.

New business enterprises -- South Africa.

Entrepreneurship.

New business enterprises.

Added Author:

Bezuidenhout, Stefan.

Van Aardt, Carel.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015681824	338.04 V217E 2000	1	Searching... Unknown

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Summary

Summary

A step-by-step guide that can be used by a prospective entrepreneur to create a new venture from a viable business idea. Both the theoretical aspects and practical applications are dealt with. Guidelines are given on how to manage the business and plan for growth, as well as how to either buy a franchise or franchise a business venture. The book covers all aspects of the business plan, namely marketing, financial, operational, production, management and legal aspects.

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