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Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back

Personality not included : why companies lose their authenticity--and how great brands get it back

by

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html

Format:

Books

Publication Date

2008

Excerpt:

Authenticity (Philosophy)

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2.

Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back

Personality not included : why companies lose their authenticity--and how great brands get it back

by

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html

Format:

Books

Publication Date

2008

Excerpt:

Authenticity (Philosophy)

Available: Copies:

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