An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle
Title:
An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle
Author:
Bhoola, Chetna.
Personal Author:
Publication Information:
2013.
Physical Description:
98 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2013.
Added Corporate Author: