Media/impact an introduction to mass media

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Title:

Author:

Biagi, Shirley.

ISBN:

9780495050261

Personal Author:

Biagi, Shirley.

Publication Information:

Princeton, N.J. : Recording for the Blind & Dyslexic, 2006.

Physical Description:

396 p

General Note:

Originally published: Belmont, CA : Thomson/Wadsworth, c2007. 8th ed.

Contents:

Mass media industries: Mass media and everyday life; Books, rearranging the page; Newspapers, expanding delivery; Magazines, targeting the audience; Recordings, demanding choices; Radio, riding the wave; Movies, picturing the future; Television, changing channels; Digital media, widening the web -- Selling the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages: News and information, getting personal; Society, culture and politics, shaping the issues; Law and regulation, rewriting the rules; Ethics, placing responsibility; Global media, discovering new markets -- Glossary of media terms.

Abstract:

Find out how the media really work with this ... introduction to today's mass media. [This book] presents the mass media's industries and the business, legal, ethical, social, cultural, global and technological issues surrounding them. [It includes] the latest information on wireless networks, mobile media, viral marketing, intellectual property rights, blogs, the Patriot Act, [and] media ethics. -Back cover.

Subject Term:

Mass media.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:AV-MAT	33168020376816	302.23 B576M 2006	1	Searching... Unknown

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Summary

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it's like to work in each industry. The new edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.