Title:
Public relations writing : the essentials of style and format / Thomas H. Bivins, University of Oregon.
Author:
Bivins, Thomas H.
ISBN:
9781259060373
Personal Author:
Edition:
Eight edition
Publication Information:
London : McGraw-Hill Medical Pub., 2014.
Physical Description:
xv, 329 pages : illustrations ; 24 cm
General Note:
Includes index.
Contents:
Chapter 1. Writing for public relations -- Chapter 2. Ethics and public relations writing -- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media relations and placement -- Chapter 6. Writing for web and social media. -- Chapter 7. News releases and related materials -- Chapter 8. Controlled publications -- Chapter 9. Design, printing, and desktop publishing -- Chapter 10. Television and radio -- Chapter 11. Speeches and presentations
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