From mind to market : reinventing the retail supply chain

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Title:

From mind to market : reinventing the retail supply chain

Author:

Blackwell, Roger D.

ISBN:

9780887308338

Personal Author:

Blackwell, Roger D.

Edition:

1st ed.

Publication Information:

Physical Description:

xx, 252 pages : illustrations ; 25 cm

General Note:

Includes index.

Contents:

Consumer-driven demand chains -- Meeting the needs of today's consumers -- Demographic trends: a road map to the future -- Changing consumer lifestyles -- Fueling demand chains with knowledge -- Shifting functions among supply-chain players -- Speed to market -- Strategies of winning retailers -- The final link of the demand chain.

Abstract:

In From Mind to Market, Blackwell shows how and why reinventing the retail supply chain can make or break a company's profitability in the new economy. When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders as well. From Mind to Market explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

As the middle class continues to shrink, retail space remains overbuilt, and consumers are ever more savvy and increasingly pressured by time constraints, it is no wonder that suppliers, manufacturers, wholesalers, retailers, and small business owners nationwide are searching for the way to dominate today's - and tomorrow's - marketplace. The answer lies in mastering the demand chain and in gaining the ability to penetrate the mind of the consumer.

In the tradition of the bestselling Built to Last and The Discipline of Market Leaders, From Mind to Market features visionary companies such as Manco, ServiceMaster, The Gap, and JCPenney - companies whose demand-chain leadership is helping them to create the marketplace of the twenty-first century - and illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium.

Subject Term:

Relationship marketing.

Consumers' preferences.

Retail trade.

Electronic Access:

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html

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Summary

"Anyone in business today who hopes to be in business tomorrow needs to understand the rules of the new marketplace," says Roger Blackwell, one of the most sought-after authorities on consumer behavior and marketing. The traditional approach to retailing, beginning at the point of manufacture and ending with the sale to the consumer, is out of date and unrealistic. "In an ultracompetitive marketplace, manufacturers can no longer dictate what consumers will buy. The savvy consumer is more educated than ever as to what he or she wants and where to get it at the best price. Using this information to develop the products consumers are looking for is demand-chain management."

Featuring visionary companies like Wal-Mart, AT&T and Kinko's, whose leadership as demand-chain managers is helping them to create the marketplace of the 21st-century, Blackwell illustrates the cutting-edge concept of demand-chain management and its role in revolutionizing retailing in the new millennium.