Data mining solutions : methods and tools for solving real-world problems

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Title:

Author:

Westphal, Christopher R. (Christopher Ralph), 1965-

ISBN:

9780471253846

Personal Author:

Westphal, Christopher R. (Christopher Ralph), 1965-

Publication Information:

New York : Wiley, c1998.

Physical Description:

xxii, 617 p. : ill. ; 23 cm. + 1 computer laser optical disc (4 3/4 in.)

General Note:

Includes index.

Contents:

Sect. I. Defining the Data Mining Approach. Ch. 1. What is Data Mining? Ch. 2. Understanding Data Modeling. Ch. 3. Defining the Problems to be Solved -- Sect. II. Data Preparation and Analysis. Ch. 4. Accessing and Preparing the Data. Ch. 5. Visual Methods for Analyzing Data. Ch. 6. Nonvisual Analytical Methods -- Sect. III. Assessing Data Mining Tools and Technologies. Ch. 7. Link Analysis Tools. Ch. 8. Landscape Visualization Tools. Ch. 9. Quantitative Data Mining Tools. Ch. 10. Future Trends in Visual Data Mining -- Sect. IV. Case Studies. Ch. 11. Mapping the Human Genome. Ch. 12. Telecommunication Services. Ch. 13. Banking and Finance. Ch. 14. Retail Data Mining. Ch. 15. Financial Market Data Mining. Ch. 16. Money Laundering and Other Financial Crimes -- App. A. Tool and Technology Resources.

Abstract:

In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization.

Subject Term:

Database management.

Data mining.

Added Author:

Blaxton, Teresa.

Electronic Access:

Table of Contents http://www.loc.gov/catdir/toc/onix05/98028200.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015695733	006.3 W537D 1998	1	Searching... Unknown

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Summary

Cutting-edge data mining techniques and tools for solving your toughest analytical problems

Data Mining Solutions

In down-to-earth language, data mining experts Christopher Westphal and Teresa Blaxton introduce a brand new approach to data mining analysis. Through their extensive real-world experience, they have developed and documented many practical and proven techniques to make your own data mining efforts more successful. You'll get a refreshing "out-of-the-box" approach to data mining that will help you maximize your time and problem-solving resources, and prepare for the next wave of data mining-visualization. You will read about ways in which data mining has been used to:
* Discover patterns of insider trading in the stock market
* Evaluate the utility of marketing campaigns
* Analyze retail sales patterns across geographic regions
* Identify money laundering operations
* Target DNA sequences for pharmaceutical testing and development

The book is accompanied by a CD-ROM that contains:
* Demo and trial versions of numerous visual data mining tools
* Active web-page links for each of the products profiled
* GIF files corresponding to all book images