Consumer behaviour

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Title:

Consumer behaviour

Author:

Blythe, Jim

ISBN:

9781844803811

Personal Author:

Blythe, Jim

Publication Information:

London : Thomson Learning, 2008.

Physical Description:

xxi, 456 p. ill. ; 28 cm.

General Note:

"@Visit the companion website at: www.thomsonlearning.co.uk/blythecb "--Cover

Includes index.

Subject Term:

Consumer behavior.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023659184	658.8342 B661C 2008	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025421021	658.8342 B661C 2008	2	Searching... Unknown

Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand what makes people buy, and buy again. It offers a comprehensive overview of research and then links theory to practical aspects of marketing.

Available:*

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