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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook
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2. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
by 
Blythe, Jim.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing -- Case studies.
Available: Copies:
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