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1. 
Cover image for Marketing planning : strategy, environment and context
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing planning : strategy, environment and context / Blythe, Jim.
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2. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Introduction -- Environmental influences -- The social environment -- Culture -- Subcultures -- Class -- The on
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