Understanding the global spa industry : spa management

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Title:

Author:

Bodeker, Gerard.

ISBN:

9780750684644

Edition:

1st ed.

Publication Information:

Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.

Physical Description:

xxvi, 466 pages : illustrations ; 24 cm

Contents:

PART 1: Planning. Spas, wellness and human evolution / Marc Cohen -- American and European spa / Mary Tabbachi -- The spa industry in Asia / Michael Loh -- Spa industry benchmarking / Julie Garrow -- Trends in the global spa industry / Susie Ellis -- -- PART 2 : Profit. Business plans for 'state of the art' spas / Andrew Gibson -- Spa feasibility: steps and processes / Richard Dusseau and Mathew W. Brennan -- Spa design, development and construction / Seán O'Connor -- SPA chain operations: the experience of the Mandara Group, a division of Steiner Leisure Limited / Jeff Matthews and Donna Wells -- The emergence of a new global luxury business model: a case study of the spa at the Mandarin Oriental / Ingo Schweder -- -- PART 3 : Product. Branding and spas / Samantha Foster -- Spa retail / Mark Wuttke and Marc Cohen -- Product development / Geraldine Howard and Guy Vincent -- Wellness technologies and related products / Marc Cohen -- Spa marketing / Pete Ellis -- -- PART 4 : Planet. Built environment-spa design / Peter Remedios -- Environmental responsibility in the spa industry: a business perspective / Russell Arthur Smith -- Environmental and social benchmarking / Melinda Watt and Ben Bayada -- Water requirements, water quality and related technologies / Daryl P. Stevens and David Cunliffe -- Spas and sustainability / Marc Cohen and Sonu Shivdasani -- -- PART 5 : People. Spas and the future leadership climate / Anna Bjurstam and Marc Cohen -- Human resource management in spas: staff recruitment, retention and remuneration / Marc Cohen and Daniella Russell -- Spa-related education and training / Dieter Buchner, Alison Snelling and Marc Cohen -- Traditional knowledge and spas / Gerard Bodeker and Gemma Burford -- Ethics and values / Gerard Bodeker.

Abstract:

The spa industry is the fastest growing segment of the hospitality and leisure industry. With contributions from internationally renowned practitioners and academics, this book methodically looks at the whole industry, from its historical beginnings onwards, typologies, marketing, branding and business models.

Subject Term:

Health resorts.

Health resorts -- Management.

Added Author:

Bodeker, Gerard.

Cohen, Marc, 1964-

Electronic Access:

Table of contents Kostenfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF

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Summary

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales.Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues.With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry.Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.