Summary

A study of various segments of entrepreneurs, not just in small businesses, but within all sectors of the market. Using a set of case studies to show the different types, the authors build on this with theoretical chapters on issues within entrepreneurship, the process, where it goes wrong, and how it can be encouraged and sustained. Its story-telling approach should make it suitable for those with a non-academic background who are looking at the area of entrepreneurship with a view to study or start-up programmes.