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1. 
Cover image for All you need is a good idea! : how to create marketing messages that actually get results
All you need is a good idea! : how to create marketing messages that actually get results
by 
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Case History: Sharp Watches -- 3. Who Do You Think You Are, Anyway? -- Case History: Porte Advertising
Available: Copies:
2. 
Cover image for The balanced company : a theory of corporate integrity
The balanced company : a theory of corporate integrity
by 
Kaptein, Muel.
Publisher description http://www.loc.gov/catdir/enhancements/fy0613/2002025042-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0613/2002025042-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0724/2002025042-b.html
Format: 
Books
Publication Date 
2002
Excerpt: 
in which organizations function, this book also provides in-depth case studies at the end of each
Available: Copies:
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