
Introduction to business management : fresh perspectives
Title:
Introduction to business management : fresh perspectives
Author:
Botha, Stephné.
ISBN:
9781485721161
Edition:
3rd edition
Publication Information:
Cape Town : Pearson, 2023.
Physical Description:
viii, 448 pages : illustrations ; 28 cm
Contents:
1What is business?-- 2The business environment-- 3Getting to know management-- 4Evolution of management theory-- 5Entrepreneurship and small business management-- Focus on employability: preparing to manage
6 Planning-- 7Organising-- 8Leading-- 9Control-- Focus on employability: managing others in the workplace
11Marketing -- 12 Fincial management-- 13Operations management
10Human resource management
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