Summary

This book focuses on our understanding of the management of enterprise, and explores the strategies that can be adopted to improve enterprise performance. It considers the importance of the quality of management in providing leadership and being willing to take risks. It also debates the effectiveness of adopting high performance management practices such as human resource management and market promotional activities. In focusing on management best practice and its link with performance under conditions of risk and uncertainty, the study addresses two key questions: what is the current evidence about the factors that make some enterprises perform better than others? and what are the lessons for company and public policy? This comprehensive study will appeal to students and researchers of economics and economic management.