Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context
Title:
Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context
Author:
Botha, Carmen.
Personal Author:
Publication Information:
2016.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: