The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport
Title:
The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport
Author:
Bouwer, Franscoe Carel.
Personal Author:
Publication Information:
2016.
Physical Description:
vii, 55 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: