Cover image for Business communication today
Title:
Business communication today
Author:
Bovée, Courtland L.
ISBN:
9780130845139

9780130300423
Personal Author:
Edition:
6th ed.
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, ©2000.
Physical Description:
1 volume (various pagings) : color illustrations ; 26 cm
General Note:
A multimedia instructional package is available to accompany text.
Contents:
Foundations of business communication -- Understanding business communication -- Listening, working in teams, and understanding nonverbal communication -- Communicating interculturally -- The writing process -- Planning audience-centered business messages -- Organizing and composing audience-centered business messages -- Revising audience-centered business messages -- Letters, memos, e-mail, and other brief messages -- Writing routine, good-news, and goodwill messages -- Writing bad-news messages -- Writing persuasive messages -- Information and technology -- Communicating information through the Internet and other technologies -- Finding, evaluating, and processing information -- Communicating information through graphs and other visuals -- Reports and oral presentations -- Communicating through reports -- Planning, organizing, and writing reports and proposals -- Completing formal reports and proposals -- Completing formal reports and proposals -- Giving speeches and oral presentations -- Employment messages -- Writing resumes and application letters -- Interviewing for employment and following up -- Special topics in business communication -- Format and layout of business documents -- Documentation of report sources.
Abstract:
Provides vivid insights into real-life business situations and employing a lively, conversational writing style.
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