by
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format:
Books
Publication Date
2006
Excerpt:
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
by
Branston, Gill.
Table of contents Kostenfrei
Format:
Books
Publication Date
2003
Excerpt:
-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British
by
Branston, Gill.
Format:
Books
Publication Date
1999
Excerpt:
31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling
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