The media student's book

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Title:

Author:

Branston, Gill.

ISBN:

9780415558426

9780415558419

9780203850640

Personal Author:

Branston, Gill.

Edition:

5th ed.

Publication Information:

New York, N.Y. : Routledge, 2010.

Physical Description:

xxv, 457 p. : ill. (chiefly col.) ; 25 cm.

Contents:

Part I: Key concepts -- 1. Approaching media texts -- Case study: Visual and aural signs -- 2. Narratives -- Case study: CSI: Miami and crime fiction -- 3. Genres and other classifications -- Case study: Horror as popular art -- 4. Representations -- Case study: Images of migration -- 5. Globalisation -- Case study: Slumdog Millionaire: Global film? -- 6. Ideologies and discourses -- Case study: The Age of Stupid and climate change politics -- 7. Media as business -- Case study: Music and movies - digital and available -- Part II: Debates -- 8. 'New media' in a 'new world'? -- 9. The future of television? -- 10. Regulation now -- 11. Debating advertising, branding and celebrity -- 12. News and its futures -- 13. Documentary and 'reality' debates -- 14. From 'audience' to 'users' -- Part III: Research methods and references -- 15. Research: skills and methods.

Subject Term:

Mass media.

Added Author:

Stafford, Roy.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025543311	302.23 B821M 2010	1	Searching... Unknown

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Summary

The Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates.

Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include:

approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and 'reality' debates from 'audience' to 'users' research: skills and methods.

Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include:

Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics.

The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with:

anbsp;Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in 'Explore' boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.