Title:
Social media and public relations : eight new practices for the PR professional
Author:
Breakenridge, Deirdre.
ISBN:
9780132983211
Personal Author:
Edition:
1st ed.
Publication Information:
Upper Saddle River, N.J. : FT Press, c2012.
Physical Description:
ix, 166 p. : ill. ; 23 cm.
General Note:
Formerly CIP.
Contents:
Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.