Essentials of marketing

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Title:

Author:

Brink, Annekie.

ISBN:

9780702165108

Edition:

2nd ed.

Publication Information:

Lansdowne [South Africa] : Juta Academic, 2004.

Physical Description:

viii, 208 pages : illustrations ; 25 cm

General Note:

Revised edition of Essentials of marketing / editors, M.C. Cant, J.W. Strydom, C.J. Jooste ; authors, A. Brink, J.A. Bennet, R. Machado. 1999.

Contents:

The marketing world -- The marketing environment -- Marketing research -- Consumer and business buying behaviour -- Market segmentation, targeting and positioning -- Integrated marketing.

Subject Term:

Marketing -- South Africa.

Marketing -- South Africa -- Management.

Marketing. (OCoLC)fst01010167

Marketing -- Management. (OCoLC)fst01010209

Geographic Term:

South Africa. (OCoLC)fst01204616

Added Author:

Brink, Annekie.

Cant, M. C. (Michael Colin), 1957-

Machado, Ricardo.

Strydom, J. W. (Johan Wilhelm), 1952-

Jooste, C. J.

Copies:

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Summary

Marketing is as much a part of any business as the product that is being sold. It is a philosophy, an attitude, a perspective, and a management orientation that stresses customer satisfaction.