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The advertiser's handbook for budget determination
Title:
The advertiser's handbook for budget determination
Author:
Broadbent, Simon.
ISBN:
9780669181395
Personal Author:
Broadbent, Simon.
Publication Information:
Lexington, Mass. : Lexington Books, ©1988.
Physical Description:
xiii, 235 pages : illustrations ; 25 cm
Subject Term:
Advertising media planning.

Advertising -- Costs.

Advertising -- Finance.