Title:
Storytelling : branding in practice
Author:
Fog, Klaus.
ISBN:
9783540235019
Personal Author:
Publication Information:
Berlin ; New York : Springer, 2005.
Physical Description:
238 p. : ill. ; 24 cm.
General Note:
"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling-branding i praksis ... translation by Tara Stevens"--Verso of t.p.
Subject Term: