Title:
Marketing research : within a changing information environment
Author:
Hair, Joseph F.
ISBN:
9780072467574
9780071151191
9780072467611
Personal Author:
Edition:
2nd ed.
Publication Information:
Boston ; London : McGraw-Hill/Irwin, c2003.
Physical Description:
xxiii, 720 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)
Series:
McGraw-Hill/Irwin series in marketing
Series Title:
McGraw-Hill/Irwin series in marketing
General Note:
Previous ed.: 2000.
Contents:
Datasets on CD-ROM: 1. Back yard burger -- 2. Deli depot
Subject Term:
Added Title:
SPSS data CD-ROM for use with Marketing research, second edition, Hair/Bush/Ortinau [electronic resource].