Marketing research

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Title:

Marketing research

Author:

Burns, Alvin C.

ISBN:

9780132280358

9780131477322

Personal Author:

Burns, Alvin C.

Edition:

5th ed.

Publication Information:

Upper Saddle River, NJ : Pearson/Prentice Hall, c2006.

Physical Description:

665 p. ; 26 cm. + 1 CD-ROM

General Note:

"SPSS integration"-- Pref.

Title Subject:

SPSS for Windows.

Subject Term:

Marketing research.

Added Author:

Bush, Ronald F.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168023676311	658.83 B967M 2006	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023676329	658.83 B967M 2006	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023676279	658.83 B967M 2006	3	Searching... Unknown

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. This book addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.

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Summary

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