The fundamentals and practice of marketing
Title:
The fundamentals and practice of marketing
Author:
Wilmshurst, John.
ISBN:
9780434923311
Personal Author:
Edition:
2nd ed.
Publication Information:
London : Heinemann, 1984 (1985 printing)
Physical Description:
vii, 239 pages : illustrations ; 24 cm
General Note:
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Subject Term: