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1. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
Institute of Marketing.
Available: Copies:
2. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1989
Excerpt: 
Chartered Institute of Marketing.
Available: Copies:
3. 
Cover image for The fundamentals and practice of marketing
The fundamentals and practice of marketing
The fundamentals and practice of marketing
by 
Wilmshurst, John.
Format: 
Books
Publication Date 
1984
Excerpt: 
Institute of Marketing.
Available: Copies:
4. 
Cover image for Behavioural aspects of marketing
Behavioural aspects of marketing
Behavioural aspects of marketing
by 
Williams, Keith C.
Format: 
Books
Publication Date 
1981
Excerpt: 
Institute of Marketing.
Available: Copies:
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