Cover image for It's when you sell that counts
It's when you sell that counts
Title:
It's when you sell that counts
Author:
Cassidy, Don.
ISBN:
9780786311293
Personal Author:
Edition:
Rev. ed.
Publication Information:
Chicago : Irwin Professional Pub., ©1997.
Physical Description:
xvi, 288 pages : illustrations ; 24 cm
General Note:
Includes index.
Contents:
Sect. I. Roadblocks to Profitable Selling: Real Problems, Phobias, Myths, and Rationalizations. Ch. 1. External Roadblocks. Ch. 2. Hidden Reasons We Resist Selling. Ch. 3. Internal Rationalizations -- Sect. II. Developing the Proper Mind-Set for Profitable Sales. Ch. 4. Acknowledge Mistakes. Ch. 5. Keep a Clear Head. Ch. 6. Transform Denial into Action. Ch. 7. Require Realism to Support Hope. Ch. 8. Forget Your Cost Price. Ch. 9. Understand that You Sell the Stock, Not the Company. Ch. 10. Adopt Survival Tactics for the Institutional Jungle -- Sect. III. Mastering the Contrarian Approach. Ch. 11. Be a Contrarian. Ch. 12. Focus on the Time Value of Money. Ch. 13. Rethink That Old Buy-and-Hold Religion. Ch. 14. Calibrate Decision Making to Personal Emotions. Ch. 15. Adjust Sale Targets Rationally. Ch. 16. A Suggested Exercise in Self-Discipline. Ch. 17. Separate Selling from New Buying. Ch. 18. Use the Personal Diffusion Index. Ch. 19. Overcome Greed: Stop Chasing the Last Eighth. Ch. 20. Sell When It Just Feels So Good. Ch. 21. Sell into Price/Volume Crescendos and into Long Runs -- Sect. IV. Selling Tactics. Ch. 22. Differentiate Market Stock and Loner Stock Characteristics. Ch. 23. Use Above-Market Instead of Stop-Loss Orders. Ch. 24. Use Special Rules for Selling Low-Priced Stocks. Ch. 25. Sell Smart on Good News. Ch. 26. Understand How Bad the Bad News Is. Ch. 27. Sell on News Delays. Ch. 28. Selling versus Holding in a Crash. Ch. 29. The Hold/Sell Decision Checklist. Ch. 30. Summing Up: The Winner's Test.
Abstract:
It's When You Sell That Counts, by Donald L. Cassidy. Cassidy's groundbreaking book, first published in 1991, has shown thousands of savvy investors how to determine just the right moment to sell, and how to time your transaction for maximum profit! Through illuminating and up-to-date anecdotes and actual case histories, it reveals personal hang-ups that hamper many investors until they identify and deal with them; important strategies that should be applied to every.

Selling decision; how to acknowledge that everyone makes mistakes, minimize your losses and move on; J. Paul Getty's contrarian approach: developing the discipline to sell when everyone else is buying; how to correctly use above-market instead of stop-loss orders; and 20 questions to focus the hold versus sell decision.
Subject Term:

Electronic Access:
Publisher description http://catdir.loc.gov/catdir/description/mh022/96041901.html