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00000IIE

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Environment: Playing by the Rules -- Part III Assessing Global Market Opportunities -- Developing a Global

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International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

markets -- Culture, management style, and business systems -- The political environment: critical concern

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International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

environment: a critical concern -- 7. The international legal environment: playing by the rules -- 8

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International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

assessing global markets -- Business customs in global marketing -- The political environment : a critical

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International marketing

Cateora, Philip R.

Format:

Books

Publication Date

1996

Excerpt:

-- International Legal Environment -- Researching Global Markets -- Appendix: Sources of Secondary Data -- Emerging

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