Public relations practices : managerial case studies and problems.

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Title:

Public relations practices : managerial case studies and problems.

Author:

Center, Allen H.

ISBN:

9780138142711

Edition:

Pearson international ed., 7th ed. / Allen H. Center ... [et al.].

Publication Information:

Upper Saddle River, N.J. ; London : Pearson Education International, c2008.

Physical Description:

xii, 356 p. : ill. ; 24 cm.

Subject Term:

Public relations.

Public relations -- Case studies.

Added Author:

Center, Allen H.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025562766	659.2 C397P 2008	1	Searching... Unknown

For undergraduate and graduate courses in Public Relations. Written by two of the most respected individuals in the field, Public Relations Practices, 7/e, presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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