The Cola conquest
Title:
The Cola conquest
Author:
Angelico, Irene.
Publication Information:
Bromley, Kent : TV Choice, c2008.
Physical Description:
2 videodiscs (ca. 82 min.) : sd., col. with b&w sequences ; 4 3/4 in. + 2 booklets.
Contents:
I. A classic marketing story (ca. 42 min.) -- II. How Coca-Cola took over the world (ca. 40 min.).
Abstract:
II: Tells the story of how Coca-Cola became the world's most famous multinational company and its quest to be the globe's number one beverage. It investigates the company's activities in China, France, Mexico and Guatemala and the company's role in the globalisation of US culture.
I: Coca-Cola began life over a hundred years ago as a "brain tonic" aimed at businessmen. Now it's the most recognised brand name on earth. How did this happen? With examples of classic adverts, on both print and film, this film explores the revolutionary marketing techniques which lie behind Coke's historic success.
Corporate Subject:
Added Title:
How Coca-Cola took over the world.
A classic marketing story.