Racism, sexism, and the media : multicultural issues into the new communications age

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Title:

Racism, sexism, and the media : multicultural issues into the new communications age

Author:

Wilson, Clint C., II

ISBN:

9781452217512

9781452217505

Personal Author:

Wilson, Clint C., II

Edition:

4th ed.

Publication Information:

Physical Description:

xv, 314 pages : illustrations ; 26 cm

Contents:

pt. I Majority rules : "minorities" and the media : Demographics -- Media matter -- Disparaging the "other" -- pt. II Racism and sexism in American entertainment : "Bamboozling" stereotypes through the 20th century -- Race, culture, and gender in the new media age -- pt. III Racism and sexism in public communications : The press : whose (news) media is it? -- Marketing and advertising : the media's not-so-silent partners -- Public relations : an opportunity to influence the media -- pt. IV Overcoming race and gender insensitive media : Advocacy : keeping their feet to the fire -- Access : equitable hiring principles elude media employers -- Alternative media -- Epilogue : Thoughts about the future.

Abstract:

Racial and ethnic inclusiveness has grown to be more important in the USA as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Fourth Edition examines how people of colour fit into the fabric of America and how the media tell them and others how they fit.

Subject Term:

Racism in mass media.

Sexism in mass media.

Mass media -- United States.

Cultural pluralism -- United States.

Added Author:

Gutiérrez, Félix.

Chao, Lena M.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025753811	305.8 W747R 2013	1	Searching... Unknown

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Summary

As our society becomes increasingly diverse, racial, ethnic, and gender inclusiveness and equality have taken on new life in the United States. The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone′s perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity.

The Fourth Edition includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations. It also incorporates new material on: women of color, including an integrated assessment of their media experiences; new material on Muslim, Arab, and Asian groups; new technologies; and social media use and their impact. Presented in a logical, easy-to-follow format, this text offers readers an enhanced and expanded understanding of how women and minorities in the United States shape and are shaped by today′s media environment.